The common assumption is that buyers approach a property inspection logically. They picture buyers moving through a home systematically, ticking off criteria and arriving at a considered conclusion.That is not what happens.Buyers walk in with an emotional response already forming. The facts come later - used to justify a decision th… Read More

The practical case for presentation is straightforward: sellers who prepare their properties well consistently achieve better outcomes than those who do not. The gap between the two groups shows up in the sale price, in the time on market, and in the quality of the offers received.Presentation does not change what a property is. It changes … Read More

The practical case for presentation is straightforward: sellers who prepare their properties well consistently achieve better outcomes than those who do not. The gap between the two groups shows up in the sale price, in the time on market, and in the quality of the offers received.The before-and-after of presentation is not about cosmetic t… Read More

A property campaign in Gawler lives or dies on how many of the right buyers see it. Price, presentation andagent skill all matter. But if the advertising fails toreach the people most motivated to purchase, none of those other elements cancompensate for it.Understanding what a strong marketing campaign actu… Read More